Sex Toy Company Receives Award From Queen For ‘Outstanding Continuous Growth’

British sex toy company Lovehoney has received a royal seal of approval.

The adult retailer this week was honored with The Queen’s Award for Enterprise “for outstanding continuous growth in overseas sales over the last six years,” according to a press release on its website.

The accolade, announced by the official journal of record, The London Gazette, allows the company in Bath, southwest England, to fly The Queen’s Awards flag at their office and use its emblem on marketing and packaging materials for five years. Lovehoney also won the award in 2016.

“We are thrilled to have received official recognition from the Queen,” Debbie Bond, Lovehoney’s chief commercial officer, said in a statement. “Her Majesty has been a wonderful supporter of Lovehoney as we have grown into being the world’s leading sexual wellness brand.”

“Royal patronage will help us to create more jobs at our Bath headquarters and in our international offices and spread the sexual happiness message globally,” Bond continued, adding that receiving royal approval means shoppers “are embracing sexual wellness products as never before and appreciating their importance in improving overall well-being ― a particularly important message as we come out of lockdown after a stressful year living with the pandemic.”

The first Queen’s Awards — described on the U.K. government’s website as “the most prestigious awards for U.K. business” — were issued in 1966. This year, some 205 companies were honored for their work in innovation, international trade, sustainable development and promotion of opportunity through social mobility.

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